What if you were…
…a retailer that could advertise the need for an item based on the weather?
…a radio station that lets people driving by tune in to what’s playing now?
…a hospital that lets patients know they can see a doctor quickly?
…a mechanic that could let people know there isn’t much of a wait for an oil change?
…a business that wanted your social media efforts to go past personal screens onto a bigger screen?
a sports team or sports fan that wanted to let people know the score for a big game?
If any of the above looks or sounds intriguing, there’s good news. Thanks to the magic of the internet and forward-thinking product designers, companies like Watchfire Signs have programmed their digital billboards to support something called “dynamic content” – content that can change according to live feeds with customized information.
Instead of displaying the static image typical of outdoor advertising, technology now allows business owners to change up their advertising based on real-time conditions like the examples given above. You can communicate specific messages to your customers based on time, temperature, social media streams, countdowns for specific events, and more.
How could this change your advertising landscape? What can you dream up to tell your customers what you’re up to right now?
Take some time to ponder; we’re here to help you make it a reality.Tags: digital billboard, dynamic content, outdoor advertising