Get a FREE month on a digital billboard!

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That’s right, for a limited time we are offering a free month on a digital billboard! We have three locations to choose from: Lenoir City, McMinnville and Lafayette, TN. Rules and restrictions: 6 Month agreement required to get free month. Can not be applied to existing agreements. For details please click here to contact us!

Check out each location in detail:

•McMinnville Digital Billboard

Traffic Count: 15,728

•Lafayette Digital Billboard 1

Traffic Count: 17,290

•Lafayette Digital Billboard 2

Traffic Count: 17,290

•Lenoir City Digital Billboard

Traffic Count: 28,013

We’re Hiring!

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Account Executive / Sales

 

Do you like getting fresh air and a change in scenery? Do you like seeing old friends and making new ones? We are looking for another Account Executive who will be responsible for maintaining existing clients and getting new ones. What is your favorite food? What is your least favorite car?

Roland Digital Media is an advertising company specializing in digital and traditional billboards. We’re small town, we’re all-American, we’re entrepreneurial, and we’re all about pitching in to get the job done. We’re looking for the right person who can help keep our current customers and grow with new ones. Here are more details:

Responsibilities

  • Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness
  • Evaluate customers needs and build productive long lasting relationships
  • Meet personal and team sales targets
  • Research accounts and generate or follow through sales leads
  • Attend meeting, sales and networking events, and trainings to keep abreast of the latest developments
  • “Close the sale” using various sales methods (door-to-door, cold calling, presentations, etc.)
  • Report and provide feedback to management using financial statistical data
  • Maintain and expand client database within your assigned territory
  • Daily travel within a 75 mile radius

The responsibilities are many, various, and not limited to those written in this document.

The Ideal Candidate will

  • Be self-motivated & trustworthy, driven but flexible and able to take directions well
  • Have proven sales experience
  • Have a track record of over-achieving sales targets
  • Be familiar with different sales techniques and pipeline management
  • Be competent with Google Drive, Macintosh Systems and CRM
  • Have strong written and verbal communications, negotiation and interpersonal skills
  • Be able to work with different personality types

 

Compensation & Benefits

  • Pay is DOE + health benefits, paid holidays and vacation
  • Company Uniforms & company vehicle
  • Casual, positive work environment with lots of sticky notes

PLEASE EMAIL RESUMES TO: info@rolandadvertising.com

The Famous Chikin-Lovin’ Cowz

We’re Chick-Fil-A fans at our office. The great service, the clean stores, the nuggets, sandwiches, salads, frosted coffee, cookies; we like it all. We were intrigued to discover via Billboard Insider that the fast-food big-hitter began as a mall-based fast-food chain.

According to Billboard Insider, when the company started opening stand alone stores, they turned to outdoor advertising to maximize their limited advertising budget. They were among the first to capitalize on three-dimensional billboards.

The first ad campaigns featuring a rubber chicken didn’t take off.

photo via Billboard Insider

photo via Billboard Insider

Then one day, an art director saw workers pasting a new billboard ad. He wondered what would happen if they took a break midway through the job…leaving the ad unfinished. The idea kept running from there, with the workers becoming cows and the cows pleading with people to eat more chicken. Sound familiar?

photo via Billboard Insider

photo via Billboard Insider

The Chick-Fil-A cows have gone on to make a splash – from their debut at the Houston Astro’s stadium in 2006 to starring in their own calendars. If you’re lucky, you’ll see them mingling with guests at the store, posing for pictures and sitting down at the table with you.

In 2012, Chick-Fil-A became the #1 fast-food chain in terms of sales per store, reaching $3.1 million per location. The next year, they surpassed KFC in sales, despite having a smaller ad budget and closing on Sundays.

We really enjoyed reading this case study, and we take away these lessons:

Creative, well-designed billboard advertising can make a great impact

Compared to TV and radio, billboard advertising is an affordable option

If your first campaign doesn’t take off, don’t be discouraged! Try again until the great “big idea” really takes off

Let an advertising professional assist you with your campaign. You’re best at running your business. They’re best at advertising for you.

Oh, and make sure you go get some Chick-Fil-A if you were struck with a sudden craving after reading this article.

You can also read about the time we used animals for advertising as well.

Are You Getting the Most Out of Your Billboard Ad?

by Sindy Hankins

At Roland, we’re always looking for ways to serve our customers to the highest possible standards. In order to help your business grow even more, we will be implementing some new billboard ad guidelines. These will help your ads have the most impact and return.

The best part is, there is nothing you need to do on your end! Our designers will be making targeted suggestions and recommendations – all you have to do is approve the creative.

Did I mention that people are still looking at billboard ads? A recent report by Nielsen showed:

Who Looks at Billboards

I believe these stats because my husband saw a billboard ad for a Pebble smartwatch, Googled it, and after doing some more research ended up buying one. Since then, he’s bought a second watch and I’m on the market for one as well. People are looking, and people are buying. Hooray!

Here are our “Best Ad” guidelines for your ads:

Use 7 words or less in your main headline – use large, bold type and an easy-to-read font

Choose a simple image that conveys your message clearly

Be careful with color combinations; contrasting colors win

Don’t overdo the contact info – just add what people need to find you on the internet

That’s it! How are your ads doing? You can download our “Best Ad” guidelines here.

If your phone isn’t ringing off the hook right away, don’t be discouraged. Billboards are a fantastic advertising tool but depending on your industry, it will take some time for your message to take root. It took my husband a year to really commit to the idea of purchasing his new favorite watch…BUT he’s now a loyal customer (he’s on his second watch), brand promoter, and I’m in the market for one as well.

You can use your billboard ads for branding, announcing products, services, events; and for drawing people in and redirecting them to more information – via a website or social media page – to learn more about you.

In the meantime, not sure where to start on creating an awesome billboard ad campaign? Let us help! You know your business best, but it’s our business to know how to advertise for you.

Want to optimize your ads? We’re happy to help, get in touch today…

 

A Closer Look: MooreEyes of Sparta + Monterey

MooreEyes

From the minute you walk into the MooreEyes office in Sparta, it feels cozy and warm. Butter yellow walls, molding, neat cases full of eyeglasses, and kind faces inquiring what you might need.

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The business is owned and operated by a team of great women –

Shannon Shelley – owner and head doctor.

Amanda Kirk – associate doctor who runs the Monterey branch

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Dr. Kirk on the left, Dr. Shelley on the right

Sarah Hood – office manager

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Amy Johnson – head optician

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We were able to sit down with Dr. Shelley as she gave us an inside look into her business:

What services do you provide?

We’re a full service family optometry practice. We see patients starting at 6 months old, all the way up to the elderly. Along with the standard eye exams and fittings, Dr. Kirk and I are very interested in the medical side of things for a full scope practice.

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We examine patients to prevent and treat things like glaucoma, macular degeneration, diabetes, and foreign objects in the eye.

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Foreign objects? Can you elaborate?

Yes – we have lots of industrial workers in this area and it’s common for someone to get metal in their eye that needs to be removed. One time a guy came in and he had a nail bounce off of his eye and not go through it. You’d be surprised how tough the eyeball is.

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Why did you decide to be an eye doctor?

I knew in the 10th grade – I guess you could say it’s a calling. I’m really interested in foreign mission work and providing eye care overseas.

Have you been on any overseas mission trips?

I’ve been to Honduras twice and Costa Rica once. The first time I went I was a student and helped pull teeth. I knew I didn’t want to be a dentist after that! I also assisted the eye doctor with fitting glasses, checking eye pressure. Lots of patients have untreated glaucoma. It’s easy to catch but they don’t have treatment so many go blind. It’s cool to be able to preserve someone’s eyesight.

How did the trips affect you?

The first time I went it changed everything. I realized how fortunate we are here. I had never seen poverty like that. Even being so poor, the people were happy with what they had. It makes me more grateful for what I have and makes me love my job even more.

We’ve recently done a RAM (remote area medical) clinic locally to help people with medical care. It’s amazing how much need we have in our own community. People come from everywhere and some sleep in their cars. It might be the only healthcare they will get the entire year.

How did you come to purchase the practice from Dr. Moore?

My husband was moved to Cookeville to be a pastor and I wanted to be in the area. I found an ad looking for a doctor and came to work at MooreEyes in 2008. Dr. Moore’s daughter, Amy, was ready to sell the practice after his passing, so I bought the practice that year.

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Amy is still the head optician here; she’s been here for 40 years. She has been the heart of MooreEyes; if you ask someone about the practice, Amy Johnson is the one they think of. She’s the kindest, sweetest lady in the whole world.

How do you and Dr. Kirk know each other?

We went to school together at the Southern College of Optometry in Memphis. We always joked in school that we wanted to do something together and it worked out great!

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When/why did you start the Monterey office?

We opened the Monterey office five years ago because we loved the people and saw that it was a small town with no eye care. We wanted to provide a quality service to the people and we wanted elderly patients to be able to travel a shorter distance to get what they need.

What sets you apart from other optometrist offices?

Dr. Kirk and I are very meticulous about eye care. We’re really focused on educating our patients and answering all of their questions. Quality, patience, and a family-centered atmosphere are very important to us. We want to run a practice that we would send ourselves and our families to for care.

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Dr. Kirk is also residency-trained in low vision – she’s the only doctor in our area with that expertise.

Dr. Kirk, why did you become an eye doctor?

I’ve always liked science and the medical field. I was at TTU looking for direction and began researching different fields. Optometry seemed boring, but I found the school website and it just spoke to me. I felt like it’s what I was supposed to do.

I’ve been able to help people, be independent, and have a career. It’s just right for me and I love it; I’ve never second-guessed it.

Moore Eyes Monterey

Monterey office. Photo: MooreEyes

Anything else you want to share?

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Dr. Moore started this practice 60 years ago and we’re trying to continue what he started. He was such a kind person and was always learning, always wanting to improve himself.

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It feels like God has just said “this is the way it will be” with this practice and it really feels like He has been tending to us the whole time…we’ve been having fun with it!


Thank you so much ladies, for sharing so much about yourselves and your practice. Keep those eyeballs healthy!

MooreEyes Sparta is located at 25 N Main St in Sparta and their phone number is 931-836-2235.  They are open Mon – Fri, 8:30 am – 5:00 pm and Saturdays by appointment only.

MooreEyes Monterey is located at 209 E Commercial Avenue in Monterey and their phone number is 931-839-3837.

You can also find more information on their website.


For our readers, MooreEyes is sponsoring a giveaway – two brand new pairs of Ray-Ban sunglasses!! One reader from Monterey and one reader from Sparta will be chosen.

Head over to our Facebook page and look for the MooreEyes Customer Highlight to enter!

Rules + Regulations:

The contest will run from Wed, May 04 – Wed, May 11, 2016. The winners will be announced on Thurs, May 12, 2016. 

No purchase necessary to win. Purchase does not increase chances of winning. 

You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and MooreEyes Family Vision Center from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.

Winners must live in Monterey, TN or Sparta, TN  or in a surrounding area in the same county. Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, or fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees and contractors of MooreEyes Family Vision Center and Roland Digital Media and family of employees and contractors of MooreEyes Family Vision Center and Roland Digital Media may not apply.

Mister Wayne’s: A Legacy of Beauty

Carrying on the legacy.

After attending Hassler Barber College in Nashville to be a barber, Mister Wayne came back and decided he wanted to open a school of his own.  When he and his wife Melissa got married, they did just that. In 1979, Mister Wayne’s Barber and Beauty School was born.

Melissa Fletcher & Brittany Elmore

Melissa Fletcher & Brittany Elmore

The current Master Barber Stylist program includes 1500 hours of hair care, skin care, and nail care – much of which is hands-on, real-world experience. The students are referred to as “future professionals” and after a short training period, begin offering professional salon services at affordable prices to clients.

A happy customer

A happy customer

“The community comes and supports us and it lets our students learn. They get good service, not a ‘school grade’ service. We have prominent clients that come to see us for the high quality,” says Brittany Elmore, “our first haircut client still comes to get his haircut here.”

Brittany is the youngest daughter of Mister Wayne and Melissa and will be the one to carry on the family business.

Another customer getting a hair cut!

Another customer getting a hair cut!

She was kind enough to take a few minutes out of her busy day for us to ask her some questions:

What are your values as a business?

We have a strong Christian faith and we believe in being honest and working hard. The motto on our student’s t-shirts is – Look the Part, Act the Part, Be the Part, and Perform. We want students to be prepared for the real world and be able to work at a nice, upscale salon when they graduate.

We’re also a small, family-run business. We don’t want that “big corporation” feel. Keeping it personal and including students and clients as part of the family is important to us.

Why do you do what you do?

Mom and dad built such a great legacy and it’s great to help people with their confidence by doing their hair and making them look great. It’s also a great thing to be able to change student lives by giving them the skills they need to get a good career.

It’s the biggest ministry in the world to be able to help your students and your clients. I don’t know how many hundreds of lives my mom and dad have touched and it’s just awesome to be able to carry that on.

A student learning valuable career skills

A student learning valuable career skills

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What’s your favorite part of owning and managing this business?

Helping people and giving someone a career and knowing they can take care of their family.

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Do you get your hair done here?

Well, yes! If I didn’t get services done here, how could I expect other people to?

What are some of your graduates doing?

Well, there is Amanda Richards over at Mint Salon, as well as Tracy Cunningham at Loxx. Veterans Barber Shop and The Hair Lounge are both run by our graduates, as is The Gentleman’s Barber and Vicker’s Barber Shop. Callie at Jane Rose was another one, and Changez Salon is run by a former student. There’s Mark Massa who manages The Style Kitchen in downtown Nashville, as well as another graduate that styles for Tim McGraw and Faith Hill on tour.

Some successful graduates

Some successful graduates

What’s changed since 1979?

Hmm. Well, we’ve renovated the space. It’s a lot bigger. Mom and dad started with five students and no financial aid and now we have over forty students and a financial aid program. My dad passed away a couple of years ago. We really miss him and we are so blessed to carry on his legacy knowing he is smiling down on us!

Brittany doing some hands-on training

Brittany doing some hands-on training

Any promotions or other information you want to share?

We have an affordable prom package – get an updo, gel mani & pedi, eyebrow wax, and makeup for just $65. Also, we’re taking new students – so call and ask about signing up. If you attend full-time you’ll be done in 11 months.

Thanks so much for sitting down and sharing your story with us, Brittany! We love to see small, local family business going strong through the generations.


Mister Wayne’s Barber and Beauty School is located at 170 S Willow Ave in Cookeville (next to Panda Garden).

You can call them at 931-526-1478 or visit their website for more details.


As a reader today, there are TWO chances to win!

Prize #1 – One prom package – updo, gel mani & pedi, eyebrow wax, and makeup 

Prize #2 – $50 off enrollment fees at Mister Wayne’s to get you launched in your new career

To enter, simply head over to our Facebook page and look for the Mister Wayne’s post. “Like” the post and in the comments section type either “prom” or “career.” One winner will be chosen for each prize; winners will be announced on Thursday, April 28, 2016. 

Rules & regulations:

No purchase necessary to win. Purchase does not increase chances of winning. 

You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and Mister Wayne’s Barber and Beauty School from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.

Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media and family of employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media may not apply. 

Your business has a face. The do’s & don’ts of logo design.

invisible man standing with folded arms over his chest against grey background

Have you ever met someone for the first time and not made the best first impression? Maybe you thought to yourself: I wish I could go back and try that again. Well, same goes for your company logo. It’s the first thing your potential customers see, and from it they form their own personal opinions and beliefs about your company. So what kind of reaction are they having to your logo? Is it a true reflection of your company and values? Do the colors convey an emotional bond between yourself and them?

Lets take a look at the dictionary definition of a logo:

graphic representation or symbol of company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

A great logo should contain the following 4 characteristics:

  1. It should, in one quick glance, represent your companies essence and values.
  2. It should look good in black and white, color, as a tiny thumbnail or on a large billboard.
  3. Its colors should reflect the mood of your business. Is it calm and comforting or loud and exciting?
  4. It should be memorable. This is done by creating an emotional tie to the potential customer.

Examples of great logos:

Good Logos

 

 

 

 

Now how about some “Not so great” logos:

Bad Logos

 

 

 

 

One thing all of the great logos have in common is they were professionally done. That being said, don’t skimp on your logo. It’s the single most important design you will ever create for your company and the building block of all your future marketing. Why not create something great you will be proud to call your own. Something you will be proud to hand to a customer on a business card.

Already have a not-so-great logo? What can you do?

Don’t worry my fellow entrepreneurs and business people. There is hope. Many businesses and brands re-design their logos to keep them fresh and updated. Even McDonalds and Starbucks recently went through a rebranding. If you would like help creating or re-creating your company logo, get in touch with us through the contact page and we’d be glad to help!

 

All Logos used in this post are copyright of their respective owners. All rights reserved.

 

New Product: Dynamic Animal Advertising

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We’re excited to launch our newest product line – Dynamic Animal Advertising!

Working with local farmers and animal shelters, we’ve designed a program that utilizes animals with the right demeanor to help advertise local business.

“We put an animal through several personality tests to make sure they’ll succeed,” says Dave Roland. “We want to make sure they won’t rip the signs off, eat them, or otherwise vandalize the look. They also need to be friendly and have a natural advertising mindset.”

It’s green, it’s organic, and it’s a great way to catch a customer’s attention.

Here are some options –

Traditional, easy to read, larger print for easy viewing –

Cowvertise

A more rustic, action-oriented look, great for events (particularly petting zoos) –

goatvertise

You might want to try something a little more exotic, but still familiar –

llamatise

And of course, a classic crowd favorite for Dynamic Animal Advertising – perfect for community events and gatherings –

catvertise

Contact us for pricing and availability – our prices include animal boarding, feed, clean-up, grooming, custom sign design, and a certified handler for certain events.

These spots are limited and will go quickly, get in touch soon.

Oh, one last thing: Happy April Fools!! 🙂

Customer Highlight: The Gun Shop and Trading Post

Gun Shop CL

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Walking into The Gun Shop and Trading Post in Livingston is sort of like walking into the ultimate man cave of a neighborhood friend. A friend that really likes guns, has a dry sense of humor, and dabbles in a little bit of this and a little bit of that.

Michael (left) and Anthony (right)

Michael (left) and Anthony (right)

Michael Bartlett and Anthony Griffith opened the business three years ago and now have a healthy staff of ten employees. As young business owners (they are both right around 30), they focus on a blend of good ol’-fashioned customer service and modern technology to run their business. The two of them are laid back, friendly, eager to answer questions, and extremely knowledgeable. Their staff reflects the same customer-focused mentality and knowledge.

“Our main thing is good customer service and making it feel like you have friends in the store. We want to make sure you leave happy,” says Anthony.

With a selection of a thousand guns in stock, the diverse inventory makes sure there is something for everyone. Plus, you can pick up reloading supplies, ammo, and take care of your gunsmithing needs in one place.

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The gunsmithing room

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As far as personal preferences, Michael’s favorite gun is the AR-15 for its versatility – “It’s like Legos for adults. You can do anything with it. Change caliber, looks, feel, make it quiet. It’s all interchangeable.” Anthony prefers the AK for its reliability and simplicity of use.

New to the whole gun thing? They have an awesome deal on a TN carry permit class that is given monthly. At just $50, it gives great value for the money. For more seasoned firearm carriers and enthusiasts, there is an AR15 Build class on Sat, May 14th. The class is only $25 (plus parts) and is taught by Ron Carter, who teaches classes to law enforcement around the country. Private classes are also available, and classes like Advanced Pistol Shooting are coming this summer. Classes targeted towards women are also in the works.

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Instructor William Hesson, showing the set-up for a gun safety course

Safety and staying up-to-speed with the right laws and restrictions are very important at The Gun Shop. While I was in the store, I overheard Michael politely correcting a gentleman on the ability to carry a gun without a permit in Tennessee (you’re not allowed to). Any guns ordered on the website MUST be picked up at the store; background checks and the right paperwork always apply.

“You have to have common sense with a gun. Pay attention to where you’re pointing one, keep your finger off the trigger. Always check to see if the gun is loaded. We have people come in and point their guns at us and we’re like ‘c’mon man!’ Don’t do that,” Michael comments.

Anthony adds, “Learn about guns. Go home, get familiar with your gun. Be around it, work on it, play around with it. Read the owner’s manual. Most people don’t do that.”

If you don’t want to look at guns or want to browse other stuff too, the trading post section of the store is stocked with a mish mash of goodies (including jewelry!) and a good selection of DVDs and video games, consoles included, at great prices. You can also pawn goods and get a loan. Talk about one stop shop.

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Yaaarggggghhhh matey!

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Make sure you participate in their rewards program to qualify for discounts, store credit, free gun cleaning, and more. Plus, the store partners with Check-In Angels – every time someone checks in on their Facebook page a donation is made to a good cause.

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The rewards system

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The Gun Shop and Trading Post is located at 711 W Main St, Livingston, TN. Turn off the main road onto Martin St. to get there.

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Hours are Mon-Fri, 9:00 am – 5:00 pm and Saturday 9:00 am – 4:00 pm.

You can also call them at 931-823-7296

Visit their website here

Or check out their Facebook page here

The Perks of Giving Back

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One of the joys of being a part of a community is being able to invest and give back to the place you have lived, worked, played, and raised your family. Sometimes it’s hard to know how or where to do that.

Lately at Roland Digital Media, we’ve been led by Dave and Diane to care for a project they have birthed with the help of other members of the community – churches, civic leadership, business owners, leaders in the judicial system, and more.

It’s called Next Step for Life and will serve at-risk young women ages 18-25 in Cookeville and the surrounding areas by providing a 12-18 month transitional housing and life skill mentoring program. The goal is to provide life skill training and support to stop and prevent destructive cycles of substance addiction, abuse, and codependency, as well as to provide resources to separate from generational poverty.

By the grace and generosity of God, the house is paid for, transportation has been provided, the right staff has been put in place, and the first residents are scheduled to move in very soon.

As employees at Roland, we are all very excited to help in big and small ways. We want to invite you to join us in assisting with this work in big and small ways. Would you consider contributing to the fund that will allow this important work to sustain and grow for a long time to come?

And, because we like to add fun and cool stuff to most things we do (and because we love these things and want to give them to people), we’re going to give anyone who contributes any amount to Next Step from Mon, March 28 – Sun, April 03 the chance to win two 20 oz Yeti Ramblers with custom-designed vinyl decals (designed for you by our creative director, Shane!).*

That’s an $80 value, y’all. Our gift to you for joining us as community partners.

That’s all we’ve got friends. We love this town, we love this next generation of young people coming into adulthood and we want to make sure they have what they need to be successful and well. Let’s come together and help them do that; let’s come together to make a difference.

*You must be 18 years of age or older to enter. Winner will be chosen at random from the group of individuals who have contributed financially via the Next Step for Life website between the dates of 3/28/16 and 4/03/16. Winner will be announced on Tue, 4/05/16. It is the winner’s responsibility to respond in an adequate amount of time and pick up their prize. If winner does not respond, the prize will be awarded to the next individual chosen. Employees and contractors and family of employees and contractors of Roland Digital Media and Next Step for Life are not eligible to enter. 

By entering this contest, you completely release Roland Digital Media and Next Step for Life from all claims or actions relating to or arising from the same. This contest is not sponsored by Next Step for Life.