We’re Chick-Fil-A fans at our office. The great service, the clean stores, the nuggets, sandwiches, salads, frosted coffee, cookies; we like it all. We were intrigued to discover via Billboard Insider that the fast-food big-hitter began as a mall-based fast-food chain.
According to Billboard Insider, when the company started opening stand alone stores, they turned to outdoor advertising to maximize their limited advertising budget. They were among the first to capitalize on three-dimensional billboards.
The first ad campaigns featuring a rubber chicken didn’t take off.
Then one day, an art director saw workers pasting a new billboard ad. He wondered what would happen if they took a break midway through the job…leaving the ad unfinished. The idea kept running from there, with the workers becoming cows and the cows pleading with people to eat more chicken. Sound familiar?
The Chick-Fil-A cows have gone on to make a splash – from their debut at the Houston Astro’s stadium in 2006 to starring in their own calendars. If you’re lucky, you’ll see them mingling with guests at the store, posing for pictures and sitting down at the table with you.
In 2012, Chick-Fil-A became the #1 fast-food chain in terms of sales per store, reaching $3.1 million per location. The next year, they surpassed KFC in sales, despite having a smaller ad budget and closing on Sundays.
We really enjoyed reading this case study, and we take away these lessons:
Creative, well-designed billboard advertising can make a great impact
Compared to TV and radio, billboard advertising is an affordable option
If your first campaign doesn’t take off, don’t be discouraged! Try again until the great “big idea” really takes off
Let an advertising professional assist you with your campaign. You’re best at running your business. They’re best at advertising for you.
Oh, and make sure you go get some Chick-Fil-A if you were struck with a sudden craving after reading this article.
You can also read about the time we used animals for advertising as well.
by Sindy Hankins
At Roland, we’re always looking for ways to serve our customers to the highest possible standards. In order to help your business grow even more, we will be implementing some new billboard ad guidelines. These will help your ads have the most impact and return.
The best part is, there is nothing you need to do on your end! Our designers will be making targeted suggestions and recommendations – all you have to do is approve the creative.
Did I mention that people are still looking at billboard ads? A recent report by Nielsen showed:
I believe these stats because my husband saw a billboard ad for a Pebble smartwatch, Googled it, and after doing some more research ended up buying one. Since then, he’s bought a second watch and I’m on the market for one as well. People are looking, and people are buying. Hooray!
Here are our “Best Ad” guidelines for your ads:
Use 7 words or less in your main headline – use large, bold type and an easy-to-read font
Choose a simple image that conveys your message clearly
Be careful with color combinations; contrasting colors win
Don’t overdo the contact info – just add what people need to find you on the internet
That’s it! How are your ads doing? You can download our “Best Ad” guidelines here.
If your phone isn’t ringing off the hook right away, don’t be discouraged. Billboards are a fantastic advertising tool but depending on your industry, it will take some time for your message to take root. It took my husband a year to really commit to the idea of purchasing his new favorite watch…BUT he’s now a loyal customer (he’s on his second watch), brand promoter, and I’m in the market for one as well.
You can use your billboard ads for branding, announcing products, services, events; and for drawing people in and redirecting them to more information – via a website or social media page – to learn more about you.
In the meantime, not sure where to start on creating an awesome billboard ad campaign? Let us help! You know your business best, but it’s our business to know how to advertise for you.
Want to optimize your ads? We’re happy to help, get in touch today…
From the minute you walk into the MooreEyes office in Sparta, it feels cozy and warm. Butter yellow walls, molding, neat cases full of eyeglasses, and kind faces inquiring what you might need.
The business is owned and operated by a team of great women –
Shannon Shelley – owner and head doctor.
Amanda Kirk – associate doctor who runs the Monterey branch
Sarah Hood – office manager
Amy Johnson – head optician
We were able to sit down with Dr. Shelley as she gave us an inside look into her business:
What services do you provide?
We’re a full service family optometry practice. We see patients starting at 6 months old, all the way up to the elderly. Along with the standard eye exams and fittings, Dr. Kirk and I are very interested in the medical side of things for a full scope practice.
We examine patients to prevent and treat things like glaucoma, macular degeneration, diabetes, and foreign objects in the eye.
Foreign objects? Can you elaborate?
Yes – we have lots of industrial workers in this area and it’s common for someone to get metal in their eye that needs to be removed. One time a guy came in and he had a nail bounce off of his eye and not go through it. You’d be surprised how tough the eyeball is.
Why did you decide to be an eye doctor?
I knew in the 10th grade – I guess you could say it’s a calling. I’m really interested in foreign mission work and providing eye care overseas.
Have you been on any overseas mission trips?
I’ve been to Honduras twice and Costa Rica once. The first time I went I was a student and helped pull teeth. I knew I didn’t want to be a dentist after that! I also assisted the eye doctor with fitting glasses, checking eye pressure. Lots of patients have untreated glaucoma. It’s easy to catch but they don’t have treatment so many go blind. It’s cool to be able to preserve someone’s eyesight.
How did the trips affect you?
The first time I went it changed everything. I realized how fortunate we are here. I had never seen poverty like that. Even being so poor, the people were happy with what they had. It makes me more grateful for what I have and makes me love my job even more.
We’ve recently done a RAM (remote area medical) clinic locally to help people with medical care. It’s amazing how much need we have in our own community. People come from everywhere and some sleep in their cars. It might be the only healthcare they will get the entire year.
How did you come to purchase the practice from Dr. Moore?
My husband was moved to Cookeville to be a pastor and I wanted to be in the area. I found an ad looking for a doctor and came to work at MooreEyes in 2008. Dr. Moore’s daughter, Amy, was ready to sell the practice after his passing, so I bought the practice that year.
Amy is still the head optician here; she’s been here for 40 years. She has been the heart of MooreEyes; if you ask someone about the practice, Amy Johnson is the one they think of. She’s the kindest, sweetest lady in the whole world.
How do you and Dr. Kirk know each other?
We went to school together at the Southern College of Optometry in Memphis. We always joked in school that we wanted to do something together and it worked out great!
When/why did you start the Monterey office?
We opened the Monterey office five years ago because we loved the people and saw that it was a small town with no eye care. We wanted to provide a quality service to the people and we wanted elderly patients to be able to travel a shorter distance to get what they need.
What sets you apart from other optometrist offices?
Dr. Kirk and I are very meticulous about eye care. We’re really focused on educating our patients and answering all of their questions. Quality, patience, and a family-centered atmosphere are very important to us. We want to run a practice that we would send ourselves and our families to for care.
Dr. Kirk is also residency-trained in low vision – she’s the only doctor in our area with that expertise.
Dr. Kirk, why did you become an eye doctor?
I’ve always liked science and the medical field. I was at TTU looking for direction and began researching different fields. Optometry seemed boring, but I found the school website and it just spoke to me. I felt like it’s what I was supposed to do.
I’ve been able to help people, be independent, and have a career. It’s just right for me and I love it; I’ve never second-guessed it.
Anything else you want to share?
Dr. Moore started this practice 60 years ago and we’re trying to continue what he started. He was such a kind person and was always learning, always wanting to improve himself.
It feels like God has just said “this is the way it will be” with this practice and it really feels like He has been tending to us the whole time…we’ve been having fun with it!
Thank you so much ladies, for sharing so much about yourselves and your practice. Keep those eyeballs healthy!
MooreEyes Sparta is located at 25 N Main St in Sparta and their phone number is 931-836-2235. They are open Mon – Fri, 8:30 am – 5:00 pm and Saturdays by appointment only.
MooreEyes Monterey is located at 209 E Commercial Avenue in Monterey and their phone number is 931-839-3837.
You can also find more information on their website.
For our readers, MooreEyes is sponsoring a giveaway – two brand new pairs of Ray-Ban sunglasses!! One reader from Monterey and one reader from Sparta will be chosen.
Head over to our Facebook page and look for the MooreEyes Customer Highlight to enter!
Rules + Regulations:
The contest will run from Wed, May 04 – Wed, May 11, 2016. The winners will be announced on Thurs, May 12, 2016.
No purchase necessary to win. Purchase does not increase chances of winning.
You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and MooreEyes Family Vision Center from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.
Winners must live in Monterey, TN or Sparta, TN or in a surrounding area in the same county. Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, or fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees and contractors of MooreEyes Family Vision Center and Roland Digital Media and family of employees and contractors of MooreEyes Family Vision Center and Roland Digital Media may not apply.
After attending Hassler Barber College in Nashville to be a barber, Mister Wayne came back and decided he wanted to open a school of his own. When he and his wife Melissa got married, they did just that. In 1979, Mister Wayne’s Barber and Beauty School was born.
The current Master Barber Stylist program includes 1500 hours of hair care, skin care, and nail care – much of which is hands-on, real-world experience. The students are referred to as “future professionals” and after a short training period, begin offering professional salon services at affordable prices to clients.
“The community comes and supports us and it lets our students learn. They get good service, not a ‘school grade’ service. We have prominent clients that come to see us for the high quality,” says Brittany Elmore, “our first haircut client still comes to get his haircut here.”
Brittany is the youngest daughter of Mister Wayne and Melissa and will be the one to carry on the family business.
She was kind enough to take a few minutes out of her busy day for us to ask her some questions:
What are your values as a business?
We have a strong Christian faith and we believe in being honest and working hard. The motto on our student’s t-shirts is – Look the Part, Act the Part, Be the Part, and Perform. We want students to be prepared for the real world and be able to work at a nice, upscale salon when they graduate.
We’re also a small, family-run business. We don’t want that “big corporation” feel. Keeping it personal and including students and clients as part of the family is important to us.
Why do you do what you do?
Mom and dad built such a great legacy and it’s great to help people with their confidence by doing their hair and making them look great. It’s also a great thing to be able to change student lives by giving them the skills they need to get a good career.
It’s the biggest ministry in the world to be able to help your students and your clients. I don’t know how many hundreds of lives my mom and dad have touched and it’s just awesome to be able to carry that on.
What’s your favorite part of owning and managing this business?
Helping people and giving someone a career and knowing they can take care of their family.
Do you get your hair done here?
Well, yes! If I didn’t get services done here, how could I expect other people to?
What are some of your graduates doing?
Well, there is Amanda Richards over at Mint Salon, as well as Tracy Cunningham at Loxx. Veterans Barber Shop and The Hair Lounge are both run by our graduates, as is The Gentleman’s Barber and Vicker’s Barber Shop. Callie at Jane Rose was another one, and Changez Salon is run by a former student. There’s Mark Massa who manages The Style Kitchen in downtown Nashville, as well as another graduate that styles for Tim McGraw and Faith Hill on tour.
What’s changed since 1979?
Hmm. Well, we’ve renovated the space. It’s a lot bigger. Mom and dad started with five students and no financial aid and now we have over forty students and a financial aid program. My dad passed away a couple of years ago. We really miss him and we are so blessed to carry on his legacy knowing he is smiling down on us!
Any promotions or other information you want to share?
We have an affordable prom package – get an updo, gel mani & pedi, eyebrow wax, and makeup for just $65. Also, we’re taking new students – so call and ask about signing up. If you attend full-time you’ll be done in 11 months.
Thanks so much for sitting down and sharing your story with us, Brittany! We love to see small, local family business going strong through the generations.
Mister Wayne’s Barber and Beauty School is located at 170 S Willow Ave in Cookeville (next to Panda Garden).
You can call them at 931-526-1478 or visit their website for more details.
As a reader today, there are TWO chances to win!
Prize #1 – One prom package – updo, gel mani & pedi, eyebrow wax, and makeup
Prize #2 – $50 off enrollment fees at Mister Wayne’s to get you launched in your new career
To enter, simply head over to our Facebook page and look for the Mister Wayne’s post. “Like” the post and in the comments section type either “prom” or “career.” One winner will be chosen for each prize; winners will be announced on Thursday, April 28, 2016.
Rules & regulations:
No purchase necessary to win. Purchase does not increase chances of winning.
You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and Mister Wayne’s Barber and Beauty School from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.
Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media and family of employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media may not apply.
Have you ever met someone for the first time and not made the best first impression? Maybe you thought to yourself: I wish I could go back and try that again. Well, same goes for your company logo. It’s the first thing your potential customers see, and from it they form their own personal opinions and beliefs about your company. So what kind of reaction are they having to your logo? Is it a true reflection of your company and values? Do the colors convey an emotional bond between yourself and them?
Lets take a look at the dictionary definition of a logo:
A great logo should contain the following 4 characteristics:
- It should, in one quick glance, represent your companies essence and values.
- It should look good in black and white, color, as a tiny thumbnail or on a large billboard.
- Its colors should reflect the mood of your business. Is it calm and comforting or loud and exciting?
- It should be memorable. This is done by creating an emotional tie to the potential customer.
Examples of great logos:
Now how about some “Not so great” logos:
One thing all of the great logos have in common is they were professionally done. That being said, don’t skimp on your logo. It’s the single most important design you will ever create for your company and the building block of all your future marketing. Why not create something great you will be proud to call your own. Something you will be proud to hand to a customer on a business card.
Already have a not-so-great logo? What can you do?
Don’t worry my fellow entrepreneurs and business people. There is hope. Many businesses and brands re-design their logos to keep them fresh and updated. Even McDonalds and Starbucks recently went through a rebranding. If you would like help creating or re-creating your company logo, get in touch with us through the contact page and we’d be glad to help!
All Logos used in this post are copyright of their respective owners. All rights reserved.
We’re excited to launch our newest product line – Dynamic Animal Advertising!
Working with local farmers and animal shelters, we’ve designed a program that utilizes animals with the right demeanor to help advertise local business.
“We put an animal through several personality tests to make sure they’ll succeed,” says Dave Roland. “We want to make sure they won’t rip the signs off, eat them, or otherwise vandalize the look. They also need to be friendly and have a natural advertising mindset.”
It’s green, it’s organic, and it’s a great way to catch a customer’s attention.
Here are some options –
Traditional, easy to read, larger print for easy viewing –
A more rustic, action-oriented look, great for events (particularly petting zoos) –
You might want to try something a little more exotic, but still familiar –
And of course, a classic crowd favorite for Dynamic Animal Advertising – perfect for community events and gatherings –
Contact us for pricing and availability – our prices include animal boarding, feed, clean-up, grooming, custom sign design, and a certified handler for certain events.
These spots are limited and will go quickly, get in touch soon.
Oh, one last thing: Happy April Fools!! 🙂
Walking into The Gun Shop and Trading Post in Livingston is sort of like walking into the ultimate man cave of a neighborhood friend. A friend that really likes guns, has a dry sense of humor, and dabbles in a little bit of this and a little bit of that.
Michael Bartlett and Anthony Griffith opened the business three years ago and now have a healthy staff of ten employees. As young business owners (they are both right around 30), they focus on a blend of good ol’-fashioned customer service and modern technology to run their business. The two of them are laid back, friendly, eager to answer questions, and extremely knowledgeable. Their staff reflects the same customer-focused mentality and knowledge.
“Our main thing is good customer service and making it feel like you have friends in the store. We want to make sure you leave happy,” says Anthony.
With a selection of a thousand guns in stock, the diverse inventory makes sure there is something for everyone. Plus, you can pick up reloading supplies, ammo, and take care of your gunsmithing needs in one place.
As far as personal preferences, Michael’s favorite gun is the AR-15 for its versatility – “It’s like Legos for adults. You can do anything with it. Change caliber, looks, feel, make it quiet. It’s all interchangeable.” Anthony prefers the AK for its reliability and simplicity of use.
New to the whole gun thing? They have an awesome deal on a TN carry permit class that is given monthly. At just $50, it gives great value for the money. For more seasoned firearm carriers and enthusiasts, there is an AR15 Build class on Sat, May 14th. The class is only $25 (plus parts) and is taught by Ron Carter, who teaches classes to law enforcement around the country. Private classes are also available, and classes like Advanced Pistol Shooting are coming this summer. Classes targeted towards women are also in the works.
Safety and staying up-to-speed with the right laws and restrictions are very important at The Gun Shop. While I was in the store, I overheard Michael politely correcting a gentleman on the ability to carry a gun without a permit in Tennessee (you’re not allowed to). Any guns ordered on the website MUST be picked up at the store; background checks and the right paperwork always apply.
“You have to have common sense with a gun. Pay attention to where you’re pointing one, keep your finger off the trigger. Always check to see if the gun is loaded. We have people come in and point their guns at us and we’re like ‘c’mon man!’ Don’t do that,” Michael comments.
Anthony adds, “Learn about guns. Go home, get familiar with your gun. Be around it, work on it, play around with it. Read the owner’s manual. Most people don’t do that.”
If you don’t want to look at guns or want to browse other stuff too, the trading post section of the store is stocked with a mish mash of goodies (including jewelry!) and a good selection of DVDs and video games, consoles included, at great prices. You can also pawn goods and get a loan. Talk about one stop shop.
Make sure you participate in their rewards program to qualify for discounts, store credit, free gun cleaning, and more. Plus, the store partners with Check-In Angels – every time someone checks in on their Facebook page a donation is made to a good cause.
The Gun Shop and Trading Post is located at 711 W Main St, Livingston, TN. Turn off the main road onto Martin St. to get there.
Hours are Mon-Fri, 9:00 am – 5:00 pm and Saturday 9:00 am – 4:00 pm.
You can also call them at 931-823-7296
Visit their website here
Or check out their Facebook page here
One of the joys of being a part of a community is being able to invest and give back to the place you have lived, worked, played, and raised your family. Sometimes it’s hard to know how or where to do that.
Lately at Roland Digital Media, we’ve been led by Dave and Diane to care for a project they have birthed with the help of other members of the community – churches, civic leadership, business owners, leaders in the judicial system, and more.
It’s called Next Step for Life and will serve at-risk young women ages 18-25 in Cookeville and the surrounding areas by providing a 12-18 month transitional housing and life skill mentoring program. The goal is to provide life skill training and support to stop and prevent destructive cycles of substance addiction, abuse, and codependency, as well as to provide resources to separate from generational poverty.
By the grace and generosity of God, the house is paid for, transportation has been provided, the right staff has been put in place, and the first residents are scheduled to move in very soon.
As employees at Roland, we are all very excited to help in big and small ways. We want to invite you to join us in assisting with this work in big and small ways. Would you consider contributing to the fund that will allow this important work to sustain and grow for a long time to come?
And, because we like to add fun and cool stuff to most things we do (and because we love these things and want to give them to people), we’re going to give anyone who contributes any amount to Next Step from Mon, March 28 – Sun, April 03 the chance to win two 20 oz Yeti Ramblers with custom-designed vinyl decals (designed for you by our creative director, Shane!).*
That’s an $80 value, y’all. Our gift to you for joining us as community partners.
That’s all we’ve got friends. We love this town, we love this next generation of young people coming into adulthood and we want to make sure they have what they need to be successful and well. Let’s come together and help them do that; let’s come together to make a difference.
*You must be 18 years of age or older to enter. Winner will be chosen at random from the group of individuals who have contributed financially via the Next Step for Life website between the dates of 3/28/16 and 4/03/16. Winner will be announced on Tue, 4/05/16. It is the winner’s responsibility to respond in an adequate amount of time and pick up their prize. If winner does not respond, the prize will be awarded to the next individual chosen. Employees and contractors and family of employees and contractors of Roland Digital Media and Next Step for Life are not eligible to enter.
By entering this contest, you completely release Roland Digital Media and Next Step for Life from all claims or actions relating to or arising from the same. This contest is not sponsored by Next Step for Life.
On any given afternoon, you can walk into Satellite Med and find a bustling clinic full of nurses, doctors, technicians, and patients waiting to be seen. The privately funded, faith-based medical center has been around for a decade and sees around 700 patients a week – by appointment and for urgent care.
Speaking of appointments, you can visit Satellite Med for non-emergencies too – Dr. James Cates specializes in sports medicine and is a family practitioner, and Dr. Christopher Dill is in-house for pediatrics and internal medicine. Dr. Kenna Williams is the surgeon on board. If you do have an urgent care need, chances are you’ll visit with Dr. Carol Berg or Dr. Matthew Bolton.
We were surprised to discover the range of services offered at what appears to be a smaller operation – there’s an on-site lab, medication dispensary, allergy clinic, flu clinic, and a sleep studies department. Need to look below the surface? They can help you with x-rays, CT scans, and ultrasounds.
As a business owner, you could decide to use Satellite Med for your personal and business needs; setting up a business account makes billing for services easy. They take care of worker’s compensation claims, standard pre-employment and DOT physicals, and drug screens. If your office is trying to get healthy and lower those insurance premiums, get in touch to talk about health coaching and weight loss.
What sets Satellite Med apart from other clinics in town? Founder and CEO Dr. James Cates established the clinic out of frustration with the traditional medical system. Because they are privately funded, they can do things a little bit differently than other clinics – things like lower prices paired with a cash-fee schedule and encouraging patients by praying with them.
Their mission statement goes like this:
“The Satellite Med team is based on Christian principles, focusing on service to our neighbors. Our purpose is to positively impact the health of our patients by improving the quality and affordability of healthcare using evidence-based medicine and innovative technology. Satellite Med strives to improve the healthcare system by working together with patients to drive traditional medicine into the 21st century.”
Health tips from the people bringing us back to health?
“We’re starting to see more cases of the flu lately, make sure you wash your hands well and come get tested if you’re feeling any symptoms – you don’t want to expose others,” says office manager McKenzie Raab.
Satellite Med is open Mon – Fri, 7:00 am to 6:00 pm and Saturday from 8 am to 4 pm, including all holidays except Thanksgiving and Christmas day.
1120 Sams St, Cookeville, TN 38506
We know your business is important to you. That also, in addition to all of the everyday tasks that keep you and your staff busy, there’s the whole business of marketing and advertising to worry about. You may be a pro at this, or, like many of us, you have pieced together a strategy and often feel like it’s unclear or doesn’t take priority on your to-do list.
So, what to do? We’ve put together a simple marketing plan template to help you clarify your marketing efforts and put them on paper. We’ll fill it out as a fictional company with fictional information so you can get a better feel for what you might write down to tailor it to your business.
You can download a blank copy of our Simple Marketing Plan Template – just add extra space between questions if you want to print it out, or save it to your computer for soft-copy editing .
Sunshine Medical Supply : Marketing Plan & Overview
Products and Services Currently Offered:
All-around medical supplier. Includes apparel, wound care, education, equipment and furniture, exam room supplies, personal protective equipment, personal care, surgical supplies, needles and syringes and disposal, select pharmaceuticals
What puts you ahead in the marketing department? Do you have a coveted product, a loyal customer base, or a high knowledge curve?
Been around for a long time, lots of long-standing customers that provide repeat business. There are lots of health care institutions around and they need supplies on a regular basis. We have a wide range of inventory and great customer service.
What sets you back? A lack of time, a limited target market, or an expensive product?
Losing customers to the internet. Some customers are also retiring or moving on, no new customers to replace them or new people in office go elsewhere. We don’t really understand Facebook and internet marketing. We have a website and Facebook page but it doesn’t seem like anyone sees anything we post.
In this section, include names and a few details of competitors and the advantages and disadvantages each may have in your industry
There are a few medical supply providers in the same city as us, but only a few major competitors. Brighton Medical Supply has been around for a long time but people leave them and come to us because they have horrible customer service.
The Medical Supply People is a new company in town. They have a young staff and a really nice website for people to order from. It looks like they do things on social media. We’ve lost some customers to them, but not too many to be alarmed yet.
The internet and out-of-town companies are our biggest competitor. People say they want to buy local but it seems like they just want to log-on, not talk to a real person, and buy from the cheapest vendor.
Create a simple list or description that describes characteristics of your ideal customer. Don’t think you have one? Yes, you do!
Small to medium sized medical offices. We like larger clinics, hospitals are too big. Home health care, nursing homes, private practice, and urgent care clinics are all good.
We need to cater to the office managers and administrative assistants. Sometimes nurses in smaller offices. They are the ones doing the purchasing and influencing the doctor on decisions.
Goals (with vision & mission statement)
List goals you hope to achieve with your marketing efforts – think recruiting, customer retention, attracting new customers, etc. If you have a vision and mission statement, list it in this section. If not, it may be time to think about creating one!
- Make our business internet-friendly so people can find us and buy online
- Win back previous customers
- Retain our current customer base
- Grow customer base by 15% this year
- We need to create a vision and mission statement
Strategies and Methods
What are the practical steps you will take to achieve your marketing goals? This should be the most detailed part of your plan. Based on the information above, create your long and short-term strategy and list the methods you will use to carry them out.
- Make our business internet-friendly so people can find us and buy online
- Hire someone to update our website and work on SEO
- Seek help on setting up and maintaining social media presence and advertising
- Create a user-friendly shopping cart system
- Work on budgeting in free shipping for orders over a certain amount
- Win back previous customers
- Send emails/letters with special deals to woo them back
- Let them know we have a new online ordering system
- Retain our current customer base
- Create a loyalty program
- Send out discounts and even freebies regularly to repeat and top customers
- Invite them to customer appreciation events like lunch, BBQ, seminars and classes
- Grow customer base by 15%
- Do local sales marketing and call on new offices with goodies in tow – small kits of medical supplies and useful samples
- Use a CRM software to track leads and interactions
- Give/host classes on topics required for continuing education
- Purchase billboard space (digital and static) and work with outdoor advertising company to build campaigns that will attract new business.
- Can also use billboard for other marketing goals
- Do local sales marketing and call on new offices with goodies in tow – small kits of medical supplies and useful samples
Budget and Tracking
Assign part of your company budget to marketing. Determine the cost of your strategy and its execution. Remember to track ROI and other key performance indicators of your efforts.
Coming back to this: will work with accountant and marketing manager to see what is appropriate for budgeting and how much each will cost
Will need to create spreadsheets and have a way to track expenses and profitability
As you can see, putting together a plan can be a bit of work, but it doesn’t have to be overwhelmingly. Tackle it in pieces and assemble a group of people to help you. We think you’ll find it will be helpful in being more intentional and getting more out of your marketing efforts.