A Closer Look: MooreEyes of Sparta + Monterey

From the minute you walk into the MooreEyes office in Sparta, it feels cozy and warm. Butter yellow walls, molding, neat cases full of eyeglasses, and kind faces inquiring what you might need.

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The business is owned and operated by a team of great women –

Shannon Shelley – owner and head doctor.

Amanda Kirk – associate doctor who runs the Monterey branch

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Dr. Kirk on the left, Dr. Shelley on the right

Sarah Hood – office manager

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Amy Johnson – head optician

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We were able to sit down with Dr. Shelley as she gave us an inside look into her business:

What services do you provide?

We’re a full service family optometry practice. We see patients starting at 6 months old, all the way up to the elderly. Along with the standard eye exams and fittings, Dr. Kirk and I are very interested in the medical side of things for a full scope practice.

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We examine patients to prevent and treat things like glaucoma, macular degeneration, diabetes, and foreign objects in the eye.

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Foreign objects? Can you elaborate?

Yes – we have lots of industrial workers in this area and it’s common for someone to get metal in their eye that needs to be removed. One time a guy came in and he had a nail bounce off of his eye and not go through it. You’d be surprised how tough the eyeball is.

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Why did you decide to be an eye doctor?

I knew in the 10th grade – I guess you could say it’s a calling. I’m really interested in foreign mission work and providing eye care overseas.

Have you been on any overseas mission trips?

I’ve been to Honduras twice and Costa Rica once. The first time I went I was a student and helped pull teeth. I knew I didn’t want to be a dentist after that! I also assisted the eye doctor with fitting glasses, checking eye pressure. Lots of patients have untreated glaucoma. It’s easy to catch but they don’t have treatment so many go blind. It’s cool to be able to preserve someone’s eyesight.

How did the trips affect you?

The first time I went it changed everything. I realized how fortunate we are here. I had never seen poverty like that. Even being so poor, the people were happy with what they had. It makes me more grateful for what I have and makes me love my job even more.

We’ve recently done a RAM (remote area medical) clinic locally to help people with medical care. It’s amazing how much need we have in our own community. People come from everywhere and some sleep in their cars. It might be the only healthcare they will get the entire year.

How did you come to purchase the practice from Dr. Moore?

My husband was moved to Cookeville to be a pastor and I wanted to be in the area. I found an ad looking for a doctor and came to work at MooreEyes in 2008. Dr. Moore’s daughter, Amy, was ready to sell the practice after his passing, so I bought the practice that year.

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Amy is still the head optician here; she’s been here for 40 years. She has been the heart of MooreEyes; if you ask someone about the practice, Amy Johnson is the one they think of. She’s the kindest, sweetest lady in the whole world.

How do you and Dr. Kirk know each other?

We went to school together at the Southern College of Optometry in Memphis. We always joked in school that we wanted to do something together and it worked out great!

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When/why did you start the Monterey office?

We opened the Monterey office five years ago because we loved the people and saw that it was a small town with no eye care. We wanted to provide a quality service to the people and we wanted elderly patients to be able to travel a shorter distance to get what they need.

What sets you apart from other optometrist offices?

Dr. Kirk and I are very meticulous about eye care. We’re really focused on educating our patients and answering all of their questions. Quality, patience, and a family-centered atmosphere are very important to us. We want to run a practice that we would send ourselves and our families to for care.

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Dr. Kirk is also residency-trained in low vision – she’s the only doctor in our area with that expertise.

Dr. Kirk, why did you become an eye doctor?

I’ve always liked science and the medical field. I was at TTU looking for direction and began researching different fields. Optometry seemed boring, but I found the school website and it just spoke to me. I felt like it’s what I was supposed to do.

I’ve been able to help people, be independent, and have a career. It’s just right for me and I love it; I’ve never second-guessed it.

Moore Eyes Monterey

Monterey office. Photo: MooreEyes

Anything else you want to share?

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Dr. Moore started this practice 60 years ago and we’re trying to continue what he started. He was such a kind person and was always learning, always wanting to improve himself.

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It feels like God has just said “this is the way it will be” with this practice and it really feels like He has been tending to us the whole time…we’ve been having fun with it!


Thank you so much ladies, for sharing so much about yourselves and your practice. Keep those eyeballs healthy!

MooreEyes Sparta is located at 25 N Main St in Sparta and their phone number is 931-836-2235.  They are open Mon – Fri, 8:30 am – 5:00 pm and Saturdays by appointment only.

MooreEyes Monterey is located at 209 E Commercial Avenue in Monterey and their phone number is 931-839-3837.

You can also find more information on their website.


For our readers, MooreEyes is sponsoring a giveaway – two brand new pairs of Ray-Ban sunglasses!! One reader from Monterey and one reader from Sparta will be chosen.

Head over to our Facebook page and look for the MooreEyes Customer Highlight to enter!

Rules + Regulations:

The contest will run from Wed, May 04 – Wed, May 11, 2016. The winners will be announced on Thurs, May 12, 2016. 

No purchase necessary to win. Purchase does not increase chances of winning. 

You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and MooreEyes Family Vision Center from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.

Winners must live in Monterey, TN or Sparta, TN  or in a surrounding area in the same county. Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, or fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees and contractors of MooreEyes Family Vision Center and Roland Digital Media and family of employees and contractors of MooreEyes Family Vision Center and Roland Digital Media may not apply.

Mister Wayne’s: A Legacy of Beauty

After attending Hassler Barber College in Nashville to be a barber, Mister Wayne came back and decided he wanted to open a school of his own.  When he and his wife Melissa got married, they did just that. In 1979, Mister Wayne’s Barber and Beauty School was born.

Melissa Fletcher & Brittany Elmore

Melissa Fletcher & Brittany Elmore

The current Master Barber Stylist program includes 1500 hours of hair care, skin care, and nail care – much of which is hands-on, real-world experience. The students are referred to as “future professionals” and after a short training period, begin offering professional salon services at affordable prices to clients.

A happy customer

A happy customer

“The community comes and supports us and it lets our students learn. They get good service, not a ‘school grade’ service. We have prominent clients that come to see us for the high quality,” says Brittany Elmore, “our first haircut client still comes to get his haircut here.”

Brittany is the youngest daughter of Mister Wayne and Melissa and will be the one to carry on the family business.

Another customer getting a hair cut!

Another customer getting a hair cut!

She was kind enough to take a few minutes out of her busy day for us to ask her some questions:

What are your values as a business?

We have a strong Christian faith and we believe in being honest and working hard. The motto on our student’s t-shirts is – Look the Part, Act the Part, Be the Part, and Perform. We want students to be prepared for the real world and be able to work at a nice, upscale salon when they graduate.

We’re also a small, family-run business. We don’t want that “big corporation” feel. Keeping it personal and including students and clients as part of the family is important to us.

Why do you do what you do?

Mom and dad built such a great legacy and it’s great to help people with their confidence by doing their hair and making them look great. It’s also a great thing to be able to change student lives by giving them the skills they need to get a good career.

It’s the biggest ministry in the world to be able to help your students and your clients. I don’t know how many hundreds of lives my mom and dad have touched and it’s just awesome to be able to carry that on.

A student learning valuable career skills

A student learning valuable career skills

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What’s your favorite part of owning and managing this business?

Helping people and giving someone a career and knowing they can take care of their family.

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Do you get your hair done here?

Well, yes! If I didn’t get services done here, how could I expect other people to?

What are some of your graduates doing?

Well, there is Amanda Richards over at Mint Salon, as well as Tracy Cunningham at Loxx. Veterans Barber Shop and The Hair Lounge are both run by our graduates, as is The Gentleman’s Barber and Vicker’s Barber Shop. Callie at Jane Rose was another one, and Changez Salon is run by a former student. There’s Mark Massa who manages The Style Kitchen in downtown Nashville, as well as another graduate that styles for Tim McGraw and Faith Hill on tour.

Some successful graduates

Some successful graduates

What’s changed since 1979?

Hmm. Well, we’ve renovated the space. It’s a lot bigger. Mom and dad started with five students and no financial aid and now we have over forty students and a financial aid program. My dad passed away a couple of years ago. We really miss him and we are so blessed to carry on his legacy knowing he is smiling down on us!

Brittany doing some hands-on training

Brittany doing some hands-on training

Any promotions or other information you want to share?

We have an affordable prom package – get an updo, gel mani & pedi, eyebrow wax, and makeup for just $65. Also, we’re taking new students – so call and ask about signing up. If you attend full-time you’ll be done in 11 months.

Thanks so much for sitting down and sharing your story with us, Brittany! We love to see small, local family business going strong through the generations.


Mister Wayne’s Barber and Beauty School is located at 170 S Willow Ave in Cookeville (next to Panda Garden).

You can call them at 931-526-1478 or visit their website for more details.


As a reader today, there are TWO chances to win!

Prize #1 – One prom package – updo, gel mani & pedi, eyebrow wax, and makeup 

Prize #2 – $50 off enrollment fees at Mister Wayne’s to get you launched in your new career

To enter, simply head over to our Facebook page and look for the Mister Wayne’s post. “Like” the post and in the comments section type either “prom” or “career.” One winner will be chosen for each prize; winners will be announced on Thursday, April 28, 2016. 

Rules & regulations:

No purchase necessary to win. Purchase does not increase chances of winning. 

You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and Mister Wayne’s Barber and Beauty School from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.

Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media and family of employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media may not apply. 

Customer Highlight: The Gun Shop and Trading Post

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Walking into The Gun Shop and Trading Post in Livingston is sort of like walking into the ultimate man cave of a neighborhood friend. A friend that really likes guns, has a dry sense of humor, and dabbles in a little bit of this and a little bit of that.

Michael (left) and Anthony (right)

Michael (left) and Anthony (right)

Michael Bartlett and Anthony Griffith opened the business three years ago and now have a healthy staff of ten employees. As young business owners (they are both right around 30), they focus on a blend of good ol’-fashioned customer service and modern technology to run their business. The two of them are laid back, friendly, eager to answer questions, and extremely knowledgeable. Their staff reflects the same customer-focused mentality and knowledge.

“Our main thing is good customer service and making it feel like you have friends in the store. We want to make sure you leave happy,” says Anthony.

With a selection of a thousand guns in stock, the diverse inventory makes sure there is something for everyone. Plus, you can pick up reloading supplies, ammo, and take care of your gunsmithing needs in one place.

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The gunsmithing room

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As far as personal preferences, Michael’s favorite gun is the AR-15 for its versatility – “It’s like Legos for adults. You can do anything with it. Change caliber, looks, feel, make it quiet. It’s all interchangeable.” Anthony prefers the AK for its reliability and simplicity of use.

New to the whole gun thing? They have an awesome deal on a TN carry permit class that is given monthly. At just $50, it gives great value for the money. For more seasoned firearm carriers and enthusiasts, there is an AR15 Build class on Sat, May 14th. The class is only $25 (plus parts) and is taught by Ron Carter, who teaches classes to law enforcement around the country. Private classes are also available, and classes like Advanced Pistol Shooting are coming this summer. Classes targeted towards women are also in the works.

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Instructor William Hesson, showing the set-up for a gun safety course

Safety and staying up-to-speed with the right laws and restrictions are very important at The Gun Shop. While I was in the store, I overheard Michael politely correcting a gentleman on the ability to carry a gun without a permit in Tennessee (you’re not allowed to). Any guns ordered on the website MUST be picked up at the store; background checks and the right paperwork always apply.

“You have to have common sense with a gun. Pay attention to where you’re pointing one, keep your finger off the trigger. Always check to see if the gun is loaded. We have people come in and point their guns at us and we’re like ‘c’mon man!’ Don’t do that,” Michael comments.

Anthony adds, “Learn about guns. Go home, get familiar with your gun. Be around it, work on it, play around with it. Read the owner’s manual. Most people don’t do that.”

If you don’t want to look at guns or want to browse other stuff too, the trading post section of the store is stocked with a mish mash of goodies (including jewelry!) and a good selection of DVDs and video games, consoles included, at great prices. You can also pawn goods and get a loan. Talk about one stop shop.

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Yaaarggggghhhh matey!

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Make sure you participate in their rewards program to qualify for discounts, store credit, free gun cleaning, and more. Plus, the store partners with Check-In Angels – every time someone checks in on their Facebook page a donation is made to a good cause.

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The rewards system

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The Gun Shop and Trading Post is located at 711 W Main St, Livingston, TN. Turn off the main road onto Martin St. to get there.

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Hours are Mon-Fri, 9:00 am – 5:00 pm and Saturday 9:00 am – 4:00 pm.

You can also call them at 931-823-7296

Visit their website here

Or check out their Facebook page here

Customer Highlight: Satellite Med

On any given afternoon, you can walk into Satellite Med and find a bustling clinic full of nurses, doctors, technicians, and patients waiting to be seen. The privately funded, faith-based medical center has been around for a decade and sees around 700 patients a week – by appointment and for urgent care.

The Satellite Med staff.

The Satellite Med staff.

Speaking of appointments, you can visit Satellite Med for non-emergencies too – Dr. James Cates specializes in sports medicine and is a family practitioner, and Dr. Christopher Dill is in-house for pediatrics and internal medicine. Dr. Kenna Williams is the surgeon on board. If you do have an urgent care need, chances are you’ll visit with Dr. Carol Berg or Dr. Matthew Bolton.

We were surprised to discover the range of services offered at what appears to be a smaller operation – there’s an on-site lab, medication dispensary, allergy clinic, flu clinic, and a sleep studies department. Need to look below the surface? They can help you with x-rays, CT scans, and ultrasounds.

As a business owner, you could decide to use Satellite Med for your personal and business needs; setting up a business account makes billing for services easy. They take care of worker’s compensation claims, standard pre-employment and DOT physicals, and drug screens. If your office is trying to get healthy and lower those insurance premiums, get in touch to talk about health coaching and weight loss.

What sets Satellite Med apart from other clinics in town? Founder and CEO Dr. James Cates established the clinic out of frustration with the traditional medical system. Because they are privately funded, they can do things a little bit differently than other clinics – things like lower prices paired with a cash-fee schedule and encouraging patients by praying with them.

Their mission statement goes like this:

“The Satellite Med team is based on Christian principles, focusing on service to our neighbors. Our purpose is to positively impact the health of our patients by improving the quality and affordability of healthcare using evidence-based medicine and innovative technology. Satellite Med strives to improve the healthcare system by working together with patients to drive traditional medicine into the 21st century.”

Health tips from the people bringing us back to health?

“We’re starting to see more cases of the flu lately, make sure you wash your hands well and come get tested if you’re feeling any symptoms – you don’t want to expose others,” says office manager McKenzie Raab.

Satellite Med is open Mon – Fri, 7:00 am to 6:00 pm and Saturday from 8 am to 4 pm, including all holidays except Thanksgiving and Christmas day.


Satellite Med

1120 Sams St, Cookeville, TN 38506

Phone: 931-528-7312

www.satellitemed.com

facebook.com/satellitemed

Customer Highlight: Hill Realty

Walking into the Hill Realty office is like walking into the home of your favorite aunt. Rocking chairs on the front porch, rich hardwoods, big furniture, inspirational quotes scattered like art on walls and tables; pictures of family placed here and there.  It’s just as well, because it’s a company that focuses on creating a family-oriented atmosphere of “helping” – both for employees and clients.

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The current building on 10th street was built in 2007, and as a small boutique real estate brokerage, there is passion and space for tailored customer service. Hill Realty prides itself on the extra time and effort to “get folks where they want to be, with care.” It’s what drives the culture of the office and allows them to provide consistently impressive results.

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When asked if they list non-luxury homes Donnita says, “Oh honey, yes! In order to do the big homes you have to do the little homes. You get the same treatment big house or small. I love seeing the first time homebuyers. There’s nothing like the gratification of a first time homebuyer.”

Speaking of Donnita, you definitely can’t talk about the home of your favorite aunt without talking about the aunt herself. A bonafide fireball, Donnita has been the #1 realtor if choice in our area for 35 consecutive years. Born and raised in Putnam County, she attended Upperman High School and went on to obtain a marketing degree from Tennessee Tech. She leads her small team of agents (Kayla and Kelly) and support staff in ongoing quality work.

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“I currently have the finest team I’ve ever had. They are very dedicated and that makes a difference for everyone. Each person supports the whole office. My husband is the office manager and he does a mighty fine job keeping us in line.”

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Kayla Wooley and Kelly Morgan having fun on the job

A typical day for the #1 realtor has her rising at 4:30 or 5:00 am to get some time with her Bible before she heads into the office around 6:00 am. Early morning gives her uninterrupted time to get the day going. When the rest of the office comes to life, she’s ready to roll with appointments, listings, and all of the other tidbits – often unplanned – that come with running a business. Sometimes they don’t wrap up the day until 8:00 or 9:00 pm.

 

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“I’m highly energized,” she says. “I have long days but your mind tells you when to stop. Usually when I get home I’m done. I’m out.”

Outside of her life as a realtor, Donnita takes time to refresh by indulging in motivational books and films and is also a wife, mother, and grandmother.

“In our downtime my husband and I try to spend time doing things together. Just him and I. Oh! And I’m expecting a grandbaby in July. This is very exciting. Very exciting to receive the blessings of a little child.”

One of her mantras is thankfulness – as evidenced by the license plate on her car. “When I drive through town I want people to know hey, I’m thankful for them. In life, without gratitude, you’re getting nowhere…if you say thank you a thousand times a day, you gotta feel good!”

Donnita's license plate 066

The most important thing for the Hill’s personal home? Key word: comfort. “Comfort to me is when you go to your home and know the walls are covered with wonderful memories from family. Go home and see their sweet faces in a picture. That’s comfort to me. Figuring out how blessed you really are.”

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When asked for final thoughts, Donnita pauses and thinks for a minute. When she finally speaks, it’s with confidence –

“There are lots of misconceptions about being a realtor. Oh you know, people talk about all the craziness and all the hard work. Really, the dedication and professionalism of the realtor you choose and their integrity goes a long, long way.

Integrity. Do what you’re going to do and then do it. How hard is that? Over-deliver and under-promise. Don’t promise things you’re not going to be able to do. Yeah. Just do the little things that matter to people.”


To contact Hill Realty:

Call 931-520-7009

Visit 818 E 10th St, Cookeville 38501

Browse the web at www.donnitahill.com


For a chance to win this lovely wall plaque:

 

happy home wall plaque

Just leave a comment at the end of this post tell us what makes a home comfortable for you and you’ll be entered to win! The winner will be announced this Friday.