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Are You Getting the Most Out of Your Billboard Ad?

by Sindy Hankins

At Roland, we’re always looking for ways to serve our customers to the highest possible standards. In order to help your business grow even more, we will be implementing some new billboard ad guidelines. These will help your ads have the most impact and return.

The best part is, there is nothing you need to do on your end! Our designers will be making targeted suggestions and recommendations – all you have to do is approve the creative.

Did I mention that people are still looking at billboard ads? A recent report by Nielsen showed:

Who Looks at Billboards

I believe these stats because my husband saw a billboard ad for a Pebble smartwatch, Googled it, and after doing some more research ended up buying one. Since then, he’s bought a second watch and I’m on the market for one as well. People are looking, and people are buying. Hooray!

Here are our “Best Ad” guidelines for your ads:

Use 7 words or less in your main headline – use large, bold type and an easy-to-read font

Choose a simple image that conveys your message clearly

Be careful with color combinations; contrasting colors win

Don’t overdo the contact info – just add what people need to find you on the internet

That’s it! How are your ads doing? You can download our “Best Ad” guidelines here.

If your phone isn’t ringing off the hook right away, don’t be discouraged. Billboards are a fantastic advertising tool but depending on your industry, it will take some time for your message to take root. It took my husband a year to really commit to the idea of purchasing his new favorite watch…BUT he’s now a loyal customer (he’s on his second watch), brand promoter, and I’m in the market for one as well.

You can use your billboard ads for branding, announcing products, services, events; and for drawing people in and redirecting them to more information – via a website or social media page – to learn more about you.

In the meantime, not sure where to start on creating an awesome billboard ad campaign? Let us help! You know your business best, but it’s our business to know how to advertise for you.

Want to optimize your ads? We’re happy to help, get in touch today…


Mister Wayne’s: A Legacy of Beauty

After attending Hassler Barber College in Nashville to be a barber, Mister Wayne came back and decided he wanted to open a school of his own.  When he and his wife Melissa got married, they did just that. In 1979, Mister Wayne’s Barber and Beauty School was born.

Melissa Fletcher & Brittany Elmore

Melissa Fletcher & Brittany Elmore

The current Master Barber Stylist program includes 1500 hours of hair care, skin care, and nail care – much of which is hands-on, real-world experience. The students are referred to as “future professionals” and after a short training period, begin offering professional salon services at affordable prices to clients.

A happy customer

A happy customer

“The community comes and supports us and it lets our students learn. They get good service, not a ‘school grade’ service. We have prominent clients that come to see us for the high quality,” says Brittany Elmore, “our first haircut client still comes to get his haircut here.”

Brittany is the youngest daughter of Mister Wayne and Melissa and will be the one to carry on the family business.

Another customer getting a hair cut!

Another customer getting a hair cut!

She was kind enough to take a few minutes out of her busy day for us to ask her some questions:

What are your values as a business?

We have a strong Christian faith and we believe in being honest and working hard. The motto on our student’s t-shirts is – Look the Part, Act the Part, Be the Part, and Perform. We want students to be prepared for the real world and be able to work at a nice, upscale salon when they graduate.

We’re also a small, family-run business. We don’t want that “big corporation” feel. Keeping it personal and including students and clients as part of the family is important to us.

Why do you do what you do?

Mom and dad built such a great legacy and it’s great to help people with their confidence by doing their hair and making them look great. It’s also a great thing to be able to change student lives by giving them the skills they need to get a good career.

It’s the biggest ministry in the world to be able to help your students and your clients. I don’t know how many hundreds of lives my mom and dad have touched and it’s just awesome to be able to carry that on.

A student learning valuable career skills

A student learning valuable career skills


What’s your favorite part of owning and managing this business?

Helping people and giving someone a career and knowing they can take care of their family.


Do you get your hair done here?

Well, yes! If I didn’t get services done here, how could I expect other people to?

What are some of your graduates doing?

Well, there is Amanda Richards over at Mint Salon, as well as Tracy Cunningham at Loxx. Veterans Barber Shop and The Hair Lounge are both run by our graduates, as is The Gentleman’s Barber and Vicker’s Barber Shop. Callie at Jane Rose was another one, and Changez Salon is run by a former student. There’s Mark Massa who manages The Style Kitchen in downtown Nashville, as well as another graduate that styles for Tim McGraw and Faith Hill on tour.

Some successful graduates

Some successful graduates

What’s changed since 1979?

Hmm. Well, we’ve renovated the space. It’s a lot bigger. Mom and dad started with five students and no financial aid and now we have over forty students and a financial aid program. My dad passed away a couple of years ago. We really miss him and we are so blessed to carry on his legacy knowing he is smiling down on us!

Brittany doing some hands-on training

Brittany doing some hands-on training

Any promotions or other information you want to share?

We have an affordable prom package – get an updo, gel mani & pedi, eyebrow wax, and makeup for just $65. Also, we’re taking new students – so call and ask about signing up. If you attend full-time you’ll be done in 11 months.

Thanks so much for sitting down and sharing your story with us, Brittany! We love to see small, local family business going strong through the generations.

Mister Wayne’s Barber and Beauty School is located at 170 S Willow Ave in Cookeville (next to Panda Garden).

You can call them at 931-526-1478 or visit their website for more details.

As a reader today, there are TWO chances to win!

Prize #1 – One prom package – updo, gel mani & pedi, eyebrow wax, and makeup 

Prize #2 – $50 off enrollment fees at Mister Wayne’s to get you launched in your new career

To enter, simply head over to our Facebook page and look for the Mister Wayne’s post. “Like” the post and in the comments section type either “prom” or “career.” One winner will be chosen for each prize; winners will be announced on Thursday, April 28, 2016. 

Rules & regulations:

No purchase necessary to win. Purchase does not increase chances of winning. 

You must be 18 years of age or older to enter. By entering this contest, you completely release Facebook, Roland Digital Media, and Mister Wayne’s Barber and Beauty School from all claims or actions relating to or arising from the same. You also acknowledge that this contest is in no way sponsored, endorsed, administered by or associated with Facebook.

Winners are chosen at random and will be contacted via Facebook. If winner(s) cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected. Employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media and family of employees, students, and contractors of Mister Wayne’s Barber and Beauty School and Roland Digital Media may not apply. 

Weekend Wanderings

Hello friends! Are you eager for the weekend? After a couple of chilly days, the forecast is showing delightful weather this weekend. We’ve rounded up a few things you might want to do:

Saturday, Feb 27

Go for a guided hike at Big South Fork Natural River & Recreation area – there are two to choose from:

Join a Ranger on a Healthy Hike along John Litton Trail to the Fall Branch Waterfall on Saturday, February 27th at 10 am (ET). Meet the Bandy Creek trailhead (swimming pool parking lot) located on Bandy Creek Campground for an easy to moderate 4 mile hike along this beautiful trail.


Hike with a Ranger on Saturday, February 27th at 1 pm (ET). This 5 mile moderately strenuous round trip hike will take place on the Alley Ford section of Cumberland Trail. Meet at Rock Creek Campground and be sure to wear weath-er appropriate clothing and sturdy shoes. Well-behaved dogs on leashes are welcome.

Call 423-286-7275 for more information or head over to their website or Facebook page.

The Davenport Brothers are playing this Saturday at the Sutton General Store in Granville. Always a great place for a down-home southern dinner and awesome bluegrass.

Get rowdy and support our TTU basketball team against Eastern Kentucky at 7:30 pm. Check the schedule and buy tickets here.

Enjoy classical music at the Bryan Fine Arts Center by guest artists the Premru Quartet, 6:30 pm.

Now, for some goodies from the internet:

Spice up your morning with these chorizo and scrambled egg breakfast tacos. 

For your viewing entertainment, young children winning at intense athletic feats. 

And of course, there’s nothing wrong with just relaxing, so:

feet up weekend

Weekend Wanderings: Feb 20 & 21 (and beyond)

Happy Friday! You did a great job this week. Now, for the weekend. Forecast is showing weather to be in the 60s (downright tropical!) with about a halfway chance of rain. No matter, you can still enjoy yourself. Here are a few things going on this weekend, and a few things we thought you might be interested in planning ahead on:
  • The much anticipated Father Daughter Date Night is happening this weekend, although it is sold out. However, they may still have some tickets for Feb 26 – call Cara Sheets 520-5297.
  • Stop in at Poet’s Coffee on Broad street and then carry on to the library, open 10 am – 5 pm on Saturday for some good books or videos to take home.  Or, you can head downtown to the Cookeville History Museum where they are having their Star Wars Exhibit, full of vintage Star Wars collectibles. They are open from 10 am – 4 pm.
  • Need to get the kids somewhere to get out their energy during spring break? Sign them up for basketball camp March 28 – April 01.
  • Feel like having a refreshing workout? Head over to Synergy Yoga, they’ve got Power Yoga and Pilates on Saturday mornings.
  • Want something more brisk than yoga or pilates? Sign up for a race at Cummins Falls next weekend and help raise money for our parks at the same time – 5K, half marathon, full marathon.
  • If you’re itching for some work and fresh air and don’t mind the rain, volunteer to help the Cumberland Trail on Saturday at Rock Creek Campground in the Big South Fork Natural River and Recreation Area. Meet at 9 am and enjoy a day of trail work and hiking along the 2.5 mile section of Cumberland Trail between Rock Creek Campground and Alley Ford. Dress appropriately for the weather, wear sturdy shoes/boots, and bring work gloves, lunch, and plenty of water. Call 423-286-7275 for more information.
  • Enjoy a full belly and good bluegrass music in Granville at the Sutton General Store – the Hamilton County Ramblers are playing this weekend.
  • Some beautiful music will also be happening at the Bryan Fine Arts Center on the TTU campus as the Mastersingers perform their Mid-Winter Concert Sunday at 3:00 pm. Tickets are $10.
Here is a delicious breakfast casserole recipe – the best part? You can put it together the night before and just pop it in the oven in the morning.
And for your entertainment, this video about childhood crushes.

That’s all folks! Have a wonderful, amazing weekend and we’ll see you soon.

Weekend Wanderings: Things to Do This Weekend

The forecast is showing chilly but sunny this weekend. Wondering what there is to do besides traditional Valentine’s Day activities? Here are some events going on around town – do make sure you check that an event is still happening (because of weather interruptions) before you head out; it’s so unpredictable sometimes! Without further ado:

 Saturday, Feb 13

Westside Scavenger Hunt, 10 am – 2 pm, meet at Cookeville Depot

Dog Sees God: Confessions of a Teenage Blockhead – 8 pm at CPAC (Cookeville Performing Arts Center), $15 admission

Try an Insanity or Zumba class at the Cane Creek Rec Center, only $3 a class!

Get out and about for an easy hike at Big South Fork as part of their Centennial Challenge:

  • Get Started on the Centennial Challenge and Hike with a Ranger along Middle Creek Loop Trail on Saturday, February 13th at 10 am (ET). Meet at the trailhead located on Divide Road for an easy to moderate 3.5-mile hike. The southern entrance to Divide Road is accessible from TN Hwy 154 just south of the Pickett State Park Boundary. Wear weather appropriate clothing. Hikers are encouraged to bring well-behaved dogs, however leashes are required.
  • Bandy Creek Visitor Center (423) 286-7275 or visit us at: Twitter@BigSouthForkNRR

Or head on out to the Sutton General Store in Granville, TN for some good, ol’ fashioned southern supper and a show featuring the band, Valley Grass. Dinner starts at 6 pm.

And, last but not least – if you fancy a jaunt out to our neighbor Jackson County for some more good ol’ timey fun, check out Nate Dodson and the Newlyweds at The Little Opry in Gainesboro – 1625 Seven Knobs Rd. Admission is free, show starts at 6:30 pm!

Whether you go out or stay in, enjoy yourself and have a grand time. Cheers from everyone at Roland!

Oh, and Happy Valentine’s Day 🙂

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