It’s hard to believe, but we’re officially in the last month of the first quarter…and spring is right around the corner. Going into a new season and a new quarter, do you have a clear marketing and advertising plan? Do you have goals set on how you would like to grow or engage your customer base for the rest of the year?
Maybe you are at a great but scary place in business where you need to invest more resources to continue growing. Maybe you are happy with where you are and want to work on solidifying relationships with current customers. Either way, you must plan and act accordingly.
First, determine who your ideal customer is or who you’d like it to be. Once you know this key piece of information, it will be easier to tailor your products, services, and advertising efforts.
If you’re trying to create more visibility for your brand, advertising mediums like strategically designed and placed billboards and sponsored posts on social media are useful. Draw people in with great service and valuable introductory deals that will make them want to return. Provide useful content on your website that positions your company as an expert in your field. Attend local events and meetings and get involved with the community. Always make sure you have a clear brand identity with a logo, tagline, and consistent colors and appearance.
Creating additional value for existing customers is also important; retaining these folks is just as important (if not more important) than recruiting brand new buyers. Reward your best customers with special deals and communicate with them regularly. Understand and know what they like and listen to their frustrations so you can handle them accordingly. Make them feel included in your business, because after all – they are the ones that keep the business running.
These are some general starting points to think about. Remember,
- Who are you marketing to and what do they like/dislike?
- What are your marketing and advertising goals as we close out the first quarter of the year?
- What are some things you can do to build your brand and attract new customers?
- What are things you can do to take care of and retain your existing customers?
Best of luck to you as we “march” into spring and beyond. We always love to hear from you if you have questions or comments!